On Wednesday 10th June, I went to see the film 'No' with a group of friends (Steve, Will, D, Amy, Cathy and Hannah (Cathy's friend)). The film was shown as part of a political season at the Phoenix (as with 'Mr Smith goes to Washington'), with an intro and discussion led by a PhD student from UEA (which once again proved to be really valuable :-)).
'No' is a Chilean film, filmed in 2012 with 80s technology, resulting in an authentic 80s look complete with the old-fashioned, narrower screen ratio. It's directed by Pablo Larrain and stars Gael Garcia Bernal as Rene Saavedra: an advertisement maker. The background to the film is the 1988 Chilean referendum in which people voted whether to keep Pinochet in power. (He instigated the referendum due to international pressure.)
Saavedra is depicted as more or less apolitical, particularly at the beginning of the film. However, when he is approached for input into the 'No' campaign by a family friend, he eventually agrees. His outlook on life and the campaign is based on neoliberal capitalism - he aims to 'sell' the 'No' message, and envokes happiness and aspiration, together with a multi-coloured flag and a jingle, to do so. His advertisements form a sharp contrast to the reality of living under Pinochet and his brutal regime, and some of the other broadcasts, such as those depicting the widows of the 'missing', portray this more realistic picture. Saavedra clashes with several campaigners who see his broadcasts as shallow and misleading. However, they appear to work and contribute to the success of the 'No' campaign, as shown by the adoption of Saavedra's jingle ('Chile: Happiness is coming') by the celebrating crowds. The film intelligently exposes Saavedra's approach as both superficial and potentially false, but also attractive and comforting, and to me succeeded as it both made its point, but demonstrated a warm understanding for human nature. The film ends with Saavedra, the political drama of the 'No' campaign behind him, filming an advert for a soap opera. Actresses in black dresses pose on top of a high rise building with the soap heartthrob approaching by helicopter. One of the actresses alludes to a previous career dancing in a burlesque bar - we will always be drawn to lighter matters and entertainment, and the success of the 'No' vote has not stopped the tide of capitalism bringing us an abundance of those on a plate, but that's the way things are, and they could perhaps be worse.
I enjoyed and admired the film very much and learned about Chilean history too, so a double thumbs up, plus it was good to catch up with so many great people :-),
["No (2012 film)" by Pablo Larraín. Via Wikipedia -https://en.wikipedia.org/wiki/File:No_(2012_film).jpg#/media/File:No_(2012_film).jpg]
The wikipedia page is here: https://en.wikipedia.org/wiki/No_(2012_film).